Four Things to Keep in Mind When You Build Your Squeeze Page

"The money is in the list." That's been said so often that it's pretty much an Internet marketing cliche at this point. Cliched as it is, it's also true. And if you want to build a powerful, cash-generating email marketing list, you need to have an effective squeeze page to get people to opt in. Here are three important things that while help you build an effective one.

Focus on one thing. Your squeeze page should have exactly one goal: to get readers to subscribe to your list.

If your squeeze page is hosted on your website as part of the general structure, your readers should have the option to either opt-in to your list or else go back to your site (or to an affiliate-product's link).

You might think that you're hedging your bets and making a little bit of extra money by putting AdSense or something similar on your squeeze page.

If your squeeze shows up in between your reader clicking a sales link and making an actual purchase, they should have the option to either subscribe or not.

Lately it seems like several Internet marketers are forcing opt-ins in order for customers to reach their products. How responsive do you think those marketers' lists are? And what do you think their "unsubscribe" rate looks like? Probably not too good.

Include multiple opt-in forms. At the very least, you want one form "above the fold" (i.e., visible to all readers without their having to scroll down the page) and one towards the bottom of your page. If you have long squeeze page, you might want to include three or four.

Give away a free report--and make it valuable. Almost everybody these days offers a free report of some kind in order to entice potential readers into signing up for a list. These days, a free report is standard practice for list-building squeeze pages. A free report might not gain you any extra subscribers, but you'll lose potential readers if you don't offer one.

The best way to set yourself apart from everybody else in your niche is to offer a report with exceptional value. Of course your readers won't know how valuable it is until after they've subscribed. The important thing is that, if your report is good enough, they're likely to share it with their friends. And that can bring you some prospects who've never even seen your squeeze page!