The Art of The Successful Squeeze Page

One of the most important and effective tools for the marketer trying to grow an Internet business is the lead capture or squeeze page.

In general, squeeze pages are used by Internet entrepreneurs to get information from their viewers, such as contact information, if they are interested in the offered product. This is a tried and tested tactic to build an email list and sell your products and services to it in the future. Once you have a list of visitors who have agreed to receive emails from you you have a couple of real benefits that will help you increase your sales.

The most obvious benefit is that individuals that subscribe to your email list are giving you tacit approval to communicate with them via email.

Another potential benefit is that the people that subscribe will, generally, be the people that are already looking for your product, so selling to them will be simpler.

The faster you grow your list of subscribers, the quicker your business will expand.

Make sure that your intent is perfectly spelled out on the squeeze page; there should not be any ambiguity.

Remember that a variety of people will visit your site, and the manner in which you approach them must be carefully considered. You must properly acquaint all of them with what the should do in order to subscribe to your mailing list. Your goal is to lead them to want to enter their contact information. No matter who your visitor is or where they have come from, it is crucial they understand your call to action very clearly. From the very start your call to action must be a part of your content and continue to grow in clarity as the page progresses to the all important opt-in box.

Make the benefits clear; enforce the fact that in order to receive the free gift that you’re offering, their contact information must be shared. Try a few different test runs with varying placements of the opt-in box; analyze how the box performs at different spots on the page to determine the best placement. Take it for granted that you must spend time learning the right way to make money on the Internet .

Keep the graphics limited on your squeeze page – this is something that you need to have in mind if you really want conversions. Since your squeeze page serves a different purpose from an ordinary sales page, there is no need to waste space on graphics. The only graphics that are present should be ones that compliment and convey your free offer. A good way to highlight your offer is to use and e-cover that will demonstrate the benefits of the bribe. You should always remember when you are designing the squeeze page that its purpose is to create conversions by obtaining relevant contact information from the site’s visitors.

Don’t just build your squeeze page and leave it – make sure to come back and enhance the page with more information, links to other areas of your site and anything else you think would get used by your visitors. Any time you feel your conversion rate is declining make some adjustments. This is all it takes to continue producing great squeeze pages one after another.